ECOMMERCE LEGAL UPDATES in cooperation with the Handelsverband - Austrian Retail Association:
In the current LEGAL UPDATE #10, Tamino Chochola focuses on the impact of Google's recent plan to eliminate tracking of individuals – in particular, by abstaining from the use of third-party cookies – from their online products. Personalised advertising shall be based on generalised profiles in the future which combine a large number of users in groups while the individual cannot be identified. This article intends to point out recent developments in the area of interest-based advertising of products in e-commerce as well as the relevant legal implications within this context. You can find the article here – German only.